Samsung to offer BBM in Samsung App store for all GALAXY smartphone devices

Samsung has announced that the upcoming
BBM™ app will be available in the Google Play
and the Samsung App store soon and available
to all Samsung GALAXY smartphone consumers
across Africa.
George Ferreira, VP and COO of Samsung
Electronics Africa said: “At Samsung we are all
about collaboration, innovation and driving
consumer experience based on choice, value
and customisation to suit every lifestyle.
"As such, bringing a top tier messaging service
such as BBM is another way that we are
expanding the catalogue of our messaging
services and offering customers an amazing
way to stay instantly connected with
colleagues, friends and family.”
BBM will form part of Samsung Messaging Hub
as a complementary addition to the current
slate of propriety and third party messaging
services that Samsung customers enjoy – all
aimed at empowering consumers to connect
with each other in better ways using text
messaging.
Offering BBM on GALAXY smartphones in
Africa will give Samsung customers access to
the BBM social network, including BBM chats,
multi-person chats and BBM Groups, which
allows BBM customers to create groups of up
to 30 people, as well as the ability to share
photos and voice notes.
“It is important to strike a balance between
developing high-tech smartphones that carry
brands into the future and creating a
sustainable ecosystem that primarily supports
the needs of consumers that use these devices.
"Value added services are considered a
prerequisite in the fast-paced, challenging
environment that exists today and as a result,
we will continue to drive innovation through
our smart hub functionalities to ensure our
consumers have the choice which they desire,”
Ferreira added.
“BBM provides one of the best and most
robust mobile messaging experiences today.
BBM has always set the standard for mobile
instant messaging and we are thrilled to bring
this experience to Samsung customers across
Africa,” said Andrew Bocking, Executive Vice
President BBM at BlackBerry.
“BBM is loved by people who rely on fast,
trusted messaging, along with the immediacy
that our delivered and read statuses bring.
Samsung customers will soon join the BBM
nation in its love of the “D” and “R”
notifications.”
The companies have also agreed to joint
marketing efforts to showcase BBM for
Android to customers and to mobile users
across Africa.
At launch, the app will be available for
download from the Samsung and Google Play
Stores, at no cost.